Interview Formats for Television

Face-to-face pre-tape
This taped interview is done in person, edited, and aired later as part of a short news report. The reporter will usually come meet you, often in your office, for this interview. Ultimately, they will probably only use one or two clips of you in the report, with none of the clips lasting more than about 15 seconds. This is because their entire report rarely lasts longer than two minutes. Reporters will look for clips that offer emotion, controversy, and gripping examples. Typically, they themselves will paraphrase any facts you present and use clips of you saying your "quotable quotes."

- Be prepared with your key messages, as well as some "quotable quotes" - each of your main messages condensed down to single strong and memorable phrases.
- Make sure your office is somewhat organized as it will be seen on television.
- Speak clearly but naturally. Vary the pace and inflection of your voice.
- Be prepared in advance with one or two strong quotes and don't be afraid to repeat these.
- Never say anything is "off the record" as it never is.
- Sit comfortably.
- Avoid jargon, technical terms, statistics, and too many facts.
- Speak conversationally and avoid being verbose - don't read notes.
- Be careful of shuffling paper noises.
- Use short anecdotes and examples that enhance your "story."
- If the reporter's tone turns nasty, don't match it.
- Don't be afraid to make the same main point a few times throughout the interview.

Live interview
These are interviews that may be done live and on-site as part of an on-going news story, and are probably the most difficult types of interviews to do. You have to talk directly into the camera, but unfortunately you won't be able to see the person speaking with you, as they are in studio and you are not. You will be wearing an earpiece to hear the anchor's questions.

- No editing here ... Message, message, message!
- Arrive in advance so you don't sound out of breath. If you are nervous, take three deep breaths.
- It's a conversation. Try to enjoy it (you can use humour if it's appropriate).
- Turn off your cell phone!

Documentary interviews
These are longer interviews with great messaging opportunity.

- Documentary producers are also looking for good clips. Be prepared with anecdotes and/or short stories that illustrate your key points.
- If you feel tired etc., take a break. Otherwise, you may share information you did not mean to share.