Key Messages

The integration of key messages into all of NSAC's marketing and communications materials and activities - publications, electronic communications, news releases, special events, ads, programs and more— enables the university to create a more focused, more consistent marketing and communications program.

Key messages are concepts that we incorporate into print materials and other resources used in communication, education, information and recruitment efforts.

Key messages open the door to direct communication with your audience, because they bridge what your audience already knows and where you are trying to tell them.

Development of NSAC's Key Messages

NSAC's key messages were developed by the Marketing and Communications team. The messages were developed and refined based on extensive research, input from various stakeholders and the NSAC strategic planning document.

NSAC's umbrella message is as follows. Other departmental messages are currently being developed and will be added to this page soon.

NSAC is a specialized university that cultivates learning and research, focusing on improving and sustaining our environment for the health and well-being of society.