Why "Embrace Your World"?

Our tagline reflects who we are.
"Embrace Your World" is an invitation to think. Unlike taglines of other universities, our tagline doesn’t talk about NSAC, what we’re ‘selling’. And isn’t that just how we are? So focused on doing our work educating and researching, that we don’t have the time to talk about ourselves? "Embrace Your World" invites our students, partners and community to think about their role in the world. So we devised a campaign that takes that idea to a higher plain.

NSAC belongs in the discussion.
What university in Atlantic Canada belongs more squarely in the discussion on planetary health but NSAC? Climate change, water and food are inextricably tied to agriculture. So today we stake our claim – we belong in the debate, pushing discussion, challenging ideas and sharing perspectives. And asking the questions. We’re not claiming we have all the answers, just that we, of all people, should be accepting the mantle of leadership in the discussion.

The fact is, some of the world’s biggest challenges are related to the educational focus we offer. So today we start shouting from the rooftops. If you are interested in the earth’s greatest challenges, you’re our kind of people.

For more information:
Sarah Morris
Marketing Manager
893-6257
smorris@nsac.ca